45+ Years of Legacy.
Crafting Culinary Experiences.
3× growth.
Annual expansion rate.
100+ stores.
Planned by 2026.
Heritage & innovation.
Blending tradition with new ideas.
Our Story
In 1978, a small sweet shop in Andhra Pradesh lit the spark. With each passing year, that spark grew—into kitchens, into homes, into hearts. Today, Sweet Magic Group stands tall with three beloved food brands, a thriving franchise ecosystem, and millions of memories created across India.
1978
Founded the first Sweet Magic outlet in Andhra Pradesh.
1990s
Expanded across cities, becoming a household name for traditional sweets.
2015
Launched Magic Stone to tap into India’s experiential dessert revolution.
2019
Introduced NTR Restaurants, celebrating premium Telugu fine dining.
2023
Centralized production, launched e-commerce, enabled franchise growth.
2025
On track to scale to 100+ stores across India & global markets.
Our Culinary Ecosystem
Our Purpose & Vision
Our Mission
To serve food that connects generations—combining timeless recipes with modern experiences.
Our Vision
To be India’s most loved food and hospitality group—spreading joy, tradition, and opportunity across the globe.
+
Years of
Brand Trust
Scalable Franchise
Formats
Authentic Andhra
Heritage
Centralized Operations & Tech Integration
Loved by Generations Across India