Where Every Scoop Tells a Story
Where Every Scoop Tells a Story
Rooted in tradition, reimagined for today.
Our Story
About Magic Stone
Born under the SweetMagic legacy and powered by the EBG Group, Magic Stone is a next-gen handcrafted ice cream brand that fuses premium quality, traditional ingredients, and modern retail formats to deliver a dessert experience like no other.
₹
1.1 Lakh Cr
+
Project Value
₹
1.1 Lakh Cr
+
Project Value
₹
1.1 Lakh Cr
+
Project Value
90
%
Client Retention Rate
90
%
Client Retention Rate
90
%
Client Retention Rate
Our Vision
To become India’s most loved and interactive ice cream brand—where high-quality ingredients meet delightful customization in stylish, scalable formats.
Our Vision
To become India’s most loved and interactive ice cream brand—where high-quality ingredients meet delightful customization in stylish, scalable formats.
Our Vision
To become India’s most loved and interactive ice cream brand—where high-quality ingredients meet delightful customization in stylish, scalable formats.
What Makes Magic Stone Magical?
What Makes Magic Stone Magical?
Live Stone Mixing
Interactive, Instagram worthy, and made fresh in front of you.
Naturally Sweetened
No white sugar. We use jaggery & coconut jaggery for guilt-free indulgence.
A2 Dairy Ingredients
From farm fresh A2 milk to A2B butter only the best goes into our ice creams.
Multi-Brand Experience
The luxury of Baco, the variety of Baskin Robbins, and the natural touch of Naturals in one unique concept.
Custom Gifting & Celebrations
From birthdays to anniversaries make every moment delicious.
Delights That Go Beyond the Scoop
Delights That Go Beyond the Scoop
Delights That Go Beyond the Scoop
More than dessert—it's a handcrafted experience.
More than dessert—it's a handcrafted experience.
4.7
112
reviews
Stone Ice Cream Creations
4.7
112
reviews
Stone Ice Cream Creations
4.7
112
reviews
Stone Ice Cream Creations
4.8
129
reviews
Classic Ice Cream Flavors
4.8
129
reviews
Classic Ice Cream Flavors
4.8
129
reviews
Classic Ice Cream Flavors
4.5
98
reviews
Milkshakes & Thickshakes
4.5
98
reviews
Milkshakes & Thickshakes
4.5
98
reviews
Milkshakes & Thickshakes
4.9
145
reviews
Ice Cream Cakes
4.9
145
reviews
Ice Cream Cakes
4.9
145
reviews
Ice Cream Cakes
4.2
107
reviews
Seasonal & Festival Specials
4.2
107
reviews
Seasonal & Festival Specials
4.2
107
reviews
Seasonal & Festival Specials
Pick Your Perfect Scoop Spot
Three formats, endless possibilities. Wherever you are, the Magic comes to you.
Magic Stone Signature
Our flagship parlors in prime Tier-1 cities offer a complete, immersive dessert destination. Enjoy cozy seating, a modern ambiance, and the thrill of live stone mixing in action. It’s not just dessert—it’s entertainment.
01
Magic Stone Signature
02
Magic Stone Premium
03
Magic Stone Express
01
Magic Stone Signature
Magic Stone Signature
Our flagship parlors in prime Tier-1 cities offer a complete, immersive dessert destination. Enjoy cozy seating, a modern ambiance, and the thrill of live stone mixing in action. It’s not just dessert—it’s entertainment.
02
Magic Stone Premium
Magic Stone Premium
Ideal for Tier-2 towns, malls, and high-footfall areas, this mid-sized format brings our best-selling menu to your neighborhood. With limited live mixing and core offerings, it’s compact, efficient, and high on taste.
03
Magic Stone Express
Magic Stone Express
Designed for airports, food courts, and entertainment hubs, this kiosk model delivers quick, delightful indulgence. Perfect for grab-and-go scoops, cups, and takeaway tubs—because great ice cream should never keep you waiting.
01
Magic Stone Signature
Magic Stone Signature
Our flagship parlors in prime Tier-1 cities offer a complete, immersive dessert destination. Enjoy cozy seating, a modern ambiance, and the thrill of live stone mixing in action. It’s not just dessert—it’s entertainment.
02
Magic Stone Premium
Magic Stone Premium
Ideal for Tier-2 towns, malls, and high-footfall areas, this mid-sized format brings our best-selling menu to your neighborhood. With limited live mixing and core offerings, it’s compact, efficient, and high on taste.
03
Unique Vacation Homes
Magic Stone Express
Designed for airports, food courts, and entertainment hubs, this kiosk model delivers quick, delightful indulgence. Perfect for grab-and-go scoops, cups, and takeaway tubs—because great ice cream should never keep you waiting.
Franchise the Magic
Franchise the Magic
Franchise the Magic
Build your own scoop empire with India’s most exciting handcrafted ice cream brand.
Build your own scoop empire with India’s most exciting handcrafted ice cream brand.
Build your own scoop empire with India’s most exciting handcrafted ice cream brand.
Master Franchise: Lead at the State Level
Master Franchise: Lead at the State Level
Master Franchise: Lead at the State Level
Partner with EBG Group to unlock exclusive state-level rights. Get full support in branding, marketing, logistics, and strategic rollout.
Partner with EBG Group to unlock exclusive state-level rights. Get full support in branding, marketing, logistics, and strategic rollout.
Partner with EBG Group to unlock exclusive state-level rights. Get full support in branding, marketing, logistics, and strategic rollout.
City Franchise: Start Your Own Store
City Franchise: Start Your Own Store
City Franchise: Start Your Own Store
Own a Magic Stone outlet with an investment of just ₹20–35 lakhs. We’ll take care of supply, setup, and staff training—so you can focus on serving happiness.
Own a Magic Stone outlet with an investment of just ₹20–35 lakhs. We’ll take care of supply, setup, and staff training—so you can focus on serving happiness.
Own a Magic Stone outlet with an investment of just ₹20–35 lakhs. We’ll take care of supply, setup, and staff training—so you can focus on serving happiness.
