Welcome to NTR – Na Telugu Ruchi
Welcome to NTR – Na Telugu Ruchi
A Culinary Tribute to Telugu Tradition
(5.0)
(5.0)
(5.0)
Our Legacy
A Taste of Heritage
A Taste of Heritage
NTR – Na Telugu Ruchi is a fine dining experience that celebrates Telugu pride through authentic cuisine from Andhra, Rayalaseema, and Telangana. Inspired by the legacy of N.T. Rama Rao, we blend tradition with elegance to create a soulful culinary journey.
Backed by SweetMagic Group and powered by EBG Group, NTR is set to lead Telugu cuisine onto the national and global stage.
NTR – Na Telugu Ruchi is a fine dining experience that celebrates Telugu pride through authentic cuisine from Andhra, Rayalaseema, and Telangana. Inspired by the legacy of N.T. Rama Rao, we blend tradition with elegance to create a soulful culinary journey.
Backed by SweetMagic Group and powered by EBG Group, NTR is set to lead Telugu cuisine onto the national and global stage.
Menu Highlights
Menu Highlights
A Culinary Journey Through Telugu Flavors
A Culinary Journey Through Telugu Flavors
Starters
Guntur Chicken Fry
Fiery chicken fry with bold spices, straight from Guntur’s kitchens.
4.5
₹349
Guntur Chicken Fry
Fiery chicken fry with bold spices, straight from Guntur’s kitchens.
4.5
₹349
Guntur Chicken Fry
Fiery chicken fry with bold spices, straight from Guntur’s kitchens.
4.5
₹349
Main Course
Natukodi Pulusu
Slow-cooked country chicken curry in traditional tangy tamarind gravy.
4.0
₹379
Natukodi Pulusu
Slow-cooked country chicken curry in traditional tangy tamarind gravy.
4.0
₹379
Natukodi Pulusu
Slow-cooked country chicken curry in traditional tangy tamarind gravy.
4.0
₹379
Telangana Kodi Kura
Tender chicken simmered in fiery Telangana-style gravy.
4.5
₹359
Telangana Kodi Kura
Tender chicken simmered in fiery Telangana-style gravy.
4.5
₹359
Telangana Kodi Kura
Tender chicken simmered in fiery Telangana-style gravy.
4.5
₹359
Biriyani
Ulavacharu Biryani
Fragrant biryani layered with horse gram stew and tender meat.
3.5
₹399
Ulavacharu Biryani
Fragrant biryani layered with horse gram stew and tender meat.
3.5
₹399
Ulavacharu Biryani
Fragrant biryani layered with horse gram stew and tender meat.
3.5
₹399
Meals
Andhra Veg Meals
Steamed rice served with pappu, pachadi, gongura, sambar, and dessert.
4.0
₹299
Andhra Veg Meals
Steamed rice served with pappu, pachadi, gongura, sambar, and dessert.
4.0
₹299
Andhra Veg Meals
Steamed rice served with pappu, pachadi, gongura, sambar, and dessert.
4.0
₹299
Andhra Veg Thali
Full platter with rice, dal, curry, fry, chutneys, and sweet.
4.5
₹349
Andhra Veg Thali
Full platter with rice, dal, curry, fry, chutneys, and sweet.
4.5
₹349
Andhra Veg Thali
Full platter with rice, dal, curry, fry, chutneys, and sweet.
4.5
₹349
Combos
Ragi Sangati with Mutton Curry
Steamed ragi balls paired with spicy, rich Rayalaseema mutton curry.
5.0
₹399
Ragi Sangati with Mutton Curry
Steamed ragi balls paired with spicy, rich Rayalaseema mutton curry.
5.0
₹399
Ragi Sangati with Mutton Curry
Steamed ragi balls paired with spicy, rich Rayalaseema mutton curry.
5.0
₹399
Desserts & Snacks
Sakinalu
Crunchy rice flour snack with sesame and caraway seeds.
4.0
₹140
Sakinalu
Crunchy rice flour snack with sesame and caraway seeds.
4.0
₹140
Sakinalu
Crunchy rice flour snack with sesame and caraway seeds.
4.0
₹140
Pootharekulu
Paper-thin rice crepes filled with powdered sugar and ghee.
4.5
₹129
Pootharekulu
Paper-thin rice crepes filled with powdered sugar and ghee.
4.5
₹129
Pootharekulu
Paper-thin rice crepes filled with powdered sugar and ghee.
4.5
₹129
Bellam Payasam
Sweet jaggery pudding with moong dal and cardamom.
4.5
₹189
Bellam Payasam
Sweet jaggery pudding with moong dal and cardamom.
4.5
₹189
Bellam Payasam
Sweet jaggery pudding with moong dal and cardamom.
4.5
₹189
Fine Dining, the Telugu Way
Fine Dining,
the Telugu Way
Our Franchise Models at a Glance
Our Franchise Models at a Glance
Bring India’s beloved flavors to your city. Three dynamic formats. One exciting path to partnership.
NTR Signature
Located in metro cities and affluent areas
Full-fledged fine dining experience
Lounge-style seating, cultural decor, premium pricing
NTR Classic
Mid-range format for Tier-2 towns
Full menu, simplified interiors
Competitive pricing, value-for-money positioning
NTR Express
Compact format for high-footfall zones (airports, malls)
Limited menu with signature combos
Quick takeaway options
NTR Signature
Located in metro cities and affluent areas
Full-fledged fine dining experience
Lounge-style seating, cultural decor, premium pricing
NTR Classic
Mid-range format for Tier-2 towns
Full menu, simplified interiors
Competitive pricing, value-for-money positioning
NTR Express
Compact format for high-footfall zones (airports, malls)
Limited menu with signature combos
Quick takeaway options
NTR Signature
Located in metro cities and affluent areas
Full-fledged fine dining experience
Lounge-style seating, cultural decor, premium pricing
NTR Classic
Mid-range format for Tier-2 towns
Full menu, simplified interiors
Competitive pricing, value-for-money positioning
NTR Express
Compact format for high-footfall zones (airports, malls)
Limited menu with signature combos
Quick takeaway options
NTR Signature
Located in metro cities and affluent areas
Full-fledged fine dining experience
Lounge-style seating, cultural decor, premium pricing
NTR Classic
Mid-range format for Tier-2 towns
Full menu, simplified interiors
Competitive pricing, value-for-money positioning
NTR Express
Compact format for high-footfall zones (airports, malls)
Limited menu with signature combos
Quick takeaway options
NTR Signature
Located in metro cities and affluent areas
Full-fledged fine dining experience
Lounge-style seating, cultural decor, premium pricing
NTR Classic
Mid-range format for Tier-2 towns
Full menu, simplified interiors
Competitive pricing, value-for-money positioning
NTR Express
Compact format for high-footfall zones (airports, malls)
Limited menu with signature combos
Quick takeaway options
NTR Signature
Located in metro cities and affluent areas
Full-fledged fine dining experience
Lounge-style seating, cultural decor, premium pricing
NTR Classic
Mid-range format for Tier-2 towns
Full menu, simplified interiors
Competitive pricing, value-for-money positioning
NTR Express
Compact format for high-footfall zones (airports, malls)
Limited menu with signature combos
Quick takeaway options
NTR Signature
Located in metro cities and affluent areas
Full-fledged fine dining experience
Lounge-style seating, cultural decor, premium pricing
NTR Classic
Mid-range format for Tier-2 towns
Full menu, simplified interiors
Competitive pricing, value-for-money positioning
NTR Express
Compact format for high-footfall zones (airports, malls)
Limited menu with signature combos
Quick takeaway options
NTR Signature
Located in metro cities and affluent areas
Full-fledged fine dining experience
Lounge-style seating, cultural decor, premium pricing
NTR Classic
Mid-range format for Tier-2 towns
Full menu, simplified interiors
Competitive pricing, value-for-money positioning
NTR Express
Compact format for high-footfall zones (airports, malls)
Limited menu with signature combos
Quick takeaway options
NTR Signature
Located in metro cities and affluent areas
Full-fledged fine dining experience
Lounge-style seating, cultural decor, premium pricing
NTR Classic
Mid-range format for Tier-2 towns
Full menu, simplified interiors
Competitive pricing, value-for-money positioning
NTR Express
Compact format for high-footfall zones (airports, malls)
Limited menu with signature combos
Quick takeaway options
NTR Signature
Located in metro cities and affluent areas
Full-fledged fine dining experience
Lounge-style seating, cultural decor, premium pricing
NTR Classic
Mid-range format for Tier-2 towns
Full menu, simplified interiors
Competitive pricing, value-for-money positioning
NTR Express
Compact format for high-footfall zones (airports, malls)
Limited menu with signature combos
Quick takeaway options
NTR Signature
Located in metro cities and affluent areas
Full-fledged fine dining experience
Lounge-style seating, cultural decor, premium pricing
NTR Classic
Mid-range format for Tier-2 towns
Full menu, simplified interiors
Competitive pricing, value-for-money positioning
NTR Express
Compact format for high-footfall zones (airports, malls)
Limited menu with signature combos
Quick takeaway options
NTR Signature
Located in metro cities and affluent areas
Full-fledged fine dining experience
Lounge-style seating, cultural decor, premium pricing
NTR Classic
Mid-range format for Tier-2 towns
Full menu, simplified interiors
Competitive pricing, value-for-money positioning
NTR Express
Compact format for high-footfall zones (airports, malls)
Limited menu with signature combos
Quick takeaway options
Franchise Opportunity
Franchise Opportunity
Become a part of India’s next iconic food brand.
NTR Restaurants operate under a powerful Master Franchise Model, led by EBG Group and the SweetMagic Group.
Master Franchise Mode
Master Franchise Mode
Under the Master Franchise model, one Master Franchisee is appointed per state to oversee and expand the brand within that region.
Master Franchisee appointed per state
Investment based on urban & semi-urban market potential
City Franchise Model
City Franchise Model
City franchisees are appointed and managed by the Master Franchisees, expanding SweetMagic’s footprint across individual cities.
City franchisees appointed by Master Franchisees
Investment based on urban & semi-urban market potential
Master Franchise Mode
Under the Master Franchise model, one Master Franchisee is appointed per state to oversee and expand the brand within that region.
Master Franchisee appointed per state
Investment based on urban & semi-urban market potential
City Franchise Model
City franchisees are appointed and managed by the Master Franchisees, expanding SweetMagic’s footprint across individual cities.
City franchisees appointed by Master Franchisees
Investment based on urban & semi-urban market potential