Creating Brands That Feed a Nation
Creating Brands That Feed a Nation
Creating Brands That Feed a Nation
Scalable formats, proven concepts, and powerful brand equity.
Scalable formats, proven concepts, and powerful brand equity.
Scalable formats, proven concepts, and powerful brand equity.
Celebrating Indian Taste. Building Culinary Legacies
Since 1978 – Where Every Sweet Has a Story
Since 1978 – Where Every Sweet Has a Story
Sweet Magic Group is a legacy of authentic flavors and innovation, home to two distinct dining experiences: Magic Stone and NTR Fine Dining.
Sweet Magic Group is a legacy of authentic flavors and innovation, home to two distinct dining experiences: Magic Stone and NTR Fine Dining.
Where the story begin
Where the story begin
Where the story begin
In 1978, a small sweet shop in Andhra Pradesh sparked what would become SweetMagic—a beloved name for Indian sweets, savories, and baked delights. From local favorite to trusted brand, SweetMagic has grown with generations, known for its purity, tradition, and unmistakable taste.
In 1978, a small sweet shop in Andhra Pradesh sparked what would become SweetMagic—a beloved name for Indian sweets, savories, and baked delights. From local favorite to trusted brand, SweetMagic has grown with generations, known for its purity, tradition, and unmistakable taste.
In 1978, a small sweet shop in Andhra Pradesh sparked what would become SweetMagic—a beloved name for Indian sweets, savories, and baked delights. From local favorite to trusted brand, SweetMagic has grown with generations, known for its purity, tradition, and unmistakable taste.
The Sweet Magic Group
Where Memories Are Made, One Sweet at a Time
The Sweet Magic Group
The Sweet Magic Group
Where Memories Are Made, One Sweet at a Time
Where Memories Are Made,
One Sweet at a Time
From Andhra’s kitchen to the world’s palate — the taste of tradition, every time.
From Andhra’s kitchen to the world’s palate — the taste of tradition, every time.
Authentic Taste
That Spans Generations
Crafted with Care
Powered by Technology
Luxury Packaging
That Speaks for Itself
Tradition Meets Trend
All Under One Roof
Ready for Every Occasion
and Every Destination
Designed to Scale
Built to Last
One Group. Endless Flavors.
From traditional sweets to fine dining and modern desserts, Sweet Magic Group offers a wide range of food experiences — made with love, inspired by tradition, and meant to bring joy
From traditional sweets to fine dining and modern desserts, Sweet Magic Group offers a wide range of food experiences — made with love, inspired by tradition, and meant to bring joy
Sweet Magic
Sweet Magic
Sweet Magic
Magic Stone
Magic Stone
Magic Stone
Franchise Opportunity
India’s food & snack market is booming, set to hit ₹90,000 Cr by 2027. With rising demand and quick returns, it’s the perfect time to invest.
₹Cr
Expected Market Size by 2027
₹Cr
Expected Market Size by 2027
₹Cr
Expected Market Size by 2027
Year
Average Break-Even for Franchise Stores
Year
Average Break-Even for Franchise Stores
Year
Average Break-Even for Franchise Stores
%
Growth in Packaged Sweet & Snack Sales
%
Growth in Packaged Sweet & Snack Sales
%
Growth in Packaged Sweet & Snack Sales
Quick market insights
India’s food & snacks market is projected to cross ₹90,000 Cr by 2027, driven by rising demand for premium traditional snacks, gifting culture, and modern retail formats. With evolving tastes and festive consumption, now is the perfect time to invest in a trusted, scalable brand like SweetMagic Group.
Flexible Formats for Every Market
Flexible Formats for Every Market
From compact kiosks to full-scale dine-ins, our formats adapt to any location and investment size—ensuring maximum reach and returns.
Open a Store in Your City
Start local, grow legendary. Whether it’s a bustling metro or a charming Tier-2 town, SweetMagic has a store format tailored to your audience. From full-range Signature stores to compact Express counters, our model fits your ambition.
Our Format Range
Signature
Annex
Express
Become a Franchise Partner
SweetMagic is more than a brand — it’s a legacy of trust. Join us as a Master or City Franchise partner and tap into 40+ years of brand equity, modern retail systems, and centralized support for training, marketing, and supply chain.
Franchise Paths
Master Franchise
City Franchise
Open a Store in Your City
Start local, grow legendary. Whether it’s a bustling metro or a charming Tier-2 town, SweetMagic has a store format tailored to your audience. From full-range Signature stores to compact Express counters, our model fits your ambition.
Our Format Range
Signature
Annex
Express
Become a Franchise Partner
SweetMagic is more than a brand — it’s a legacy of trust. Join us as a Master or City Franchise partner and tap into 40+ years of brand equity, modern retail systems, and centralized support for training, marketing, and supply chain.
Franchise Paths
Master Franchise
City Franchise
Open a Store in Your City
Start local, grow legendary. Whether it’s a bustling metro or a charming Tier-2 town, SweetMagic has a store format tailored to your audience. From full-range Signature stores to compact Express counters, our model fits your ambition.
Our Format Range
Signature
Annex
Express
Become a Franchise Partner
SweetMagic is more than a brand — it’s a legacy of trust. Join us as a Master or City Franchise partner and tap into 40+ years of brand equity, modern retail systems, and centralized support for training, marketing, and supply chain.
Franchise Paths
Master Franchise
City Franchise
Open a Store in Your City
Start local, grow legendary. Whether it’s a bustling metro or a charming Tier-2 town, SweetMagic has a store format tailored to your audience. From full-range Signature stores to compact Express counters, our model fits your ambition.
Our Format Range
Signature
Annex
Express
Become a Franchise Partner
SweetMagic is more than a brand — it’s a legacy of trust. Join us as a Master or City Franchise partner and tap into 40+ years of brand equity, modern retail systems, and centralized support for training, marketing, and supply chain.
Franchise Paths
Master Franchise
City Franchise
Open a Store in Your City
Start local, grow legendary. Whether it’s a bustling metro or a charming Tier-2 town, SweetMagic has a store format tailored to your audience. From full-range Signature stores to compact Express counters, our model fits your ambition.
Our Format Range
Signature
Annex
Express
Become a Franchise Partner
SweetMagic is more than a brand — it’s a legacy of trust. Join us as a Master or City Franchise partner and tap into 40+ years of brand equity, modern retail systems, and centralized support for training, marketing, and supply chain.
Franchise Paths
Master Franchise
City Franchise
Open a Store in Your City
Start local, grow legendary. Whether it’s a bustling metro or a charming Tier-2 town, SweetMagic has a store format tailored to your audience. From full-range Signature stores to compact Express counters, our model fits your ambition.
Our Format Range
Signature
Annex
Express
Become a Franchise Partner
SweetMagic is more than a brand — it’s a legacy of trust. Join us as a Master or City Franchise partner and tap into 40+ years of brand equity, modern retail systems, and centralized support for training, marketing, and supply chain.
Franchise Paths
Master Franchise
City Franchise
Open a Store in Your City
Start local, grow legendary. Whether it’s a bustling metro or a charming Tier-2 town, SweetMagic has a store format tailored to your audience. From full-range Signature stores to compact Express counters, our model fits your ambition.
Our Format Range
Signature
Annex
Express
Become a Franchise Partner
SweetMagic is more than a brand — it’s a legacy of trust. Join us as a Master or City Franchise partner and tap into 40+ years of brand equity, modern retail systems, and centralized support for training, marketing, and supply chain.
Franchise Paths
Master Franchise
City Franchise
Open a Store in Your City
Start local, grow legendary. Whether it’s a bustling metro or a charming Tier-2 town, SweetMagic has a store format tailored to your audience. From full-range Signature stores to compact Express counters, our model fits your ambition.
Our Format Range
Signature
Annex
Express
Become a Franchise Partner
SweetMagic is more than a brand — it’s a legacy of trust. Join us as a Master or City Franchise partner and tap into 40+ years of brand equity, modern retail systems, and centralized support for training, marketing, and supply chain.
Franchise Paths
Master Franchise
City Franchise
Open a Store in Your City
Start local, grow legendary. Whether it’s a bustling metro or a charming Tier-2 town, SweetMagic has a store format tailored to your audience. From full-range Signature stores to compact Express counters, our model fits your ambition.
Our Format Range
Signature
Annex
Express
Become a Franchise Partner
SweetMagic is more than a brand — it’s a legacy of trust. Join us as a Master or City Franchise partner and tap into 40+ years of brand equity, modern retail systems, and centralized support for training, marketing, and supply chain.
Franchise Paths
Master Franchise
City Franchise
